Objectives/Key messages:
· Creating employment opportunities
· Increase tolerance and dispel stereotypes/myths
· Increase availability of support in the workforce
· Encourage government funding
· Promote website for employment opportunties
· Encourage employers to talk to employers
Identify stakeholders/audiences:
- Employers
- Employees
- Sufferers
- Government
To do:
- Try find potential clients/ Find organisations who are already working for this
- Research companies who are already employing mental illness sufferers
- Find previous campaigns dealing with this issue
- Find out about anyone in the public eye who suffers from a mental illness/research into specific mental illnessness themselves.
- Brainstorm name of campaign/slogan/pr company
- primary research into challenges of employing people with mental illnessness
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